2024 Genesis GV80 vs 2025 BMW X3

The 2024 Genesis GV80 presented a choice between the 2.5T and 3.5T models, with trim levels ranging from Standard to Prestige Signature. Prices varied from $57,700 to $81,750, plus a $1,350 destination charge. The test vehicle, a GV80 3.5T in Prestige Signature trim, featured an optional Matterhorn White Matte paint, bringing the MSRP to $84,600. The Prestige Signature trim offered exclusive exterior colors and a stylish 22-inch wheel design, though the black paint obscured the wheel details. Inside, the Ultramarine Blue over Dune interior exuded luxury with diamond-stitched Nappa leather, a suede headliner, and a wide touchscreen display. Despite its opulence, the recommendation leaned towards the regular Prestige trim for a more balanced appeal.

The 2025 BMW X3, redesigned for a more athletic look, featured a long hood and a tapering roofline. The test model, in Arctic Race Blue, paired with machined surface wheels and Calm Beige upholstery, emphasized its sporty stance. The Veganza artificial leather mimicked real leather, while the cabin's plastic trim elements illuminated with ambient lighting. The X3's interior revealed its price point with some lower-quality materials, particularly in the lower cabin areas. The X3 was available in 30 xDrive and M50 xDrive models, with prices ranging from $51,125 to $65,875, including a $1,175 destination charge. The test vehicle, equipped with various option packages, had an MSRP of $60,875, offering a good value compared to its rivals.

The 2024 Genesis GV80 offered two engine options: a turbocharged 2.5-liter four-cylinder with 300 horsepower and 311 lb-ft of torque, and a twin-turbocharged 3.5-liter V6 producing 375 hp and 391 lb-ft of torque. The 3.5T model, though powerful, was thirsty, achieving 17.2 mpg compared to the EPA's 20 mpg estimate. Both engines paired with an eight-speed automatic transmission and standard all-wheel drive, with five driving modes available. The GV80 3.5T excelled in driving dynamics, offering swift acceleration and commendable grip with its P265/40R22 all-season tires. The adaptive damping suspension and larger front brakes enhanced its athleticism, though the steering was unremarkable.

The 2025 BMW X3 30 xDrive featured a turbocharged 2.0-liter four-cylinder engine with 255 horsepower and 295 lb-ft of torque. Despite its modest power, the X3 achieved a zero-to-60 mph time of six seconds, aided by an eight-speed automatic transmission and xDrive AWD. The 48-volt mild-hybrid system improved responsiveness and fuel economy, though the test vehicle managed only 24.2 mpg. The M50 xDrive variant offered a turbocharged 3.0-liter inline-six with 393 hp and 428 lb-ft of torque, reaching 60 mph in 4.4 seconds. The X3's sport-tuned suspension and performance tires provided an engaging driving experience, though the ride quality was firm on imperfect roads.

The 2024 Genesis GV80 3.5T Advanced was the only model with a third-row seat, while the Prestige Signature accommodated four people with second-row captain’s chairs. The test vehicle featured a panoramic glass roof, triple-zone climate control, and ventilated front seats with massage functions. However, the seats were uncomfortable on long trips, and second-row legroom was limited. The GV80 offered 34.9 cubic feet of cargo space, expandable to 84 cubic feet with the rear seats folded, though the rear center console in the Prestige Signature required careful loading.

The 2025 BMW X3 provided a spacious interior with a power-adjustable driver’s seat offering a sports car-like view. The dashboard featured a 12.3-inch digital instrument panel and a 14.9-inch touchscreen infotainment system. The front seats, with Veganza artificial leather, were comfortable, though the rear seats were less so. The cargo area measured 31.5 cubic feet, with a lightweight cargo cover and additional storage under the load floor. The 40/20/40 split-folding rear seat allowed for versatile cargo and passenger arrangements.

The 2024 Genesis GV80 featured a 14.5-inch touchscreen infotainment display, though its distance from the driver encouraged use of the center console control dial. The standard infotainment package included navigation, SiriusXM, and wired Apple CarPlay and Android Auto. The Prestige Signature added wireless charging in the second row. The GV80 also offered a digital key system and a Lexicon premium sound system, with a head-up display showing blind-spot warnings.

The 2025 BMW X3 introduced iDrive 9 with a Quick Select user experience, though the test vehicle experienced issues with profile creation and system responsiveness. The navigation system, with augmented video, provided accurate directions, while wireless Apple CarPlay worked flawlessly. Despite the challenges, the X3's infotainment system showed potential, though it required further refinement.

The 2024 Genesis GV80 came equipped with advanced driving-assistance systems, including a Blind-Spot View Monitor, Remote Smart Parking Assist, and Highway Driving Assist. The GV80 received a Top Safety Pick+ rating from the IIHS and a five-star overall rating from the NHTSA, though the frontal-impact test earned four stars for driver and passenger positions.

The 2025 BMW X3 offered a comprehensive suite of driver assistance features, including forward collision warning, automatic emergency braking, and lane-keeping assist. The Premium Package added adaptive cruise control and Parking Assistant Plus, while the Driving Assistant Professional Package included hands-free Traffic Jam Assistant. The X3 earned a four-star overall rating from the NHTSA, with four-star ratings for the frontal-impact crash test.