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2024 Toyota Land Cruiser vs 2023 Lincoln Aviator

2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2024 Toyota Land Cruiser
2024 Toyota Land Cruiser
$55,950MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2024 Toyota Land Cruiser
$55,950MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,370

MSRP

$55,950

Listings

97

Listings

62

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.0 out of 10

Expert reviews

7.7 out of 10

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Impressive off-road ability

  • Comfortable

Cons

  • No option for a third row

  • More expensive than competitors

2023 Lincoln Aviator Reviews Summary

There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

2024 Toyota Land Cruiser Reviews Summary

Well, we say “finally.” In fact, the US market has only gone without the Land Cruiser for two years, but the fandom made it clear that was two years too many. The new stateside Land Cruiser is an all-new model for 2024. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

No video found

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.4L 326 hp I4 Hybrid

Drive Train

RWD

Drive Train

4X4

Seating Capacity

7

Seating Capacity

5

EV Battery Capacity

EV Battery Capacity

1.9 kWh

MPG City

18

MPG City

22

MPG Highway

26

MPG Highway

25
2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2024 Toyota Land Cruiser
2024 Toyota Land Cruiser
$55,950MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2024 Toyota Land Cruiser
$55,950MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,370
$55,950
Listings

Ratings & Reviews

User reviews

5.0

5.0

Expert reviews

7.0 out of 10

Read full review

7.7 out of 10

Read full review
Pros & cons

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Impressive off-road ability

  • Comfortable

Cons

  • No option for a third row

  • More expensive than competitors

Summary
There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

Well, we say “finally.” In fact, the US market has only gone without the Land Cruiser for two years, but the fandom made it clear that was two years too many. The new stateside Land Cruiser is an all-new model for 2024. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

Video
No video found

Popular Features & Specs

Engine
3.0L 400 hp V6
2.4L 326 hp I4 Hybrid
Drive Train
RWD
4X4
Seating Capacity
7
5
EV Battery Capacity
1.9 kWh
MPG City
18
22
MPG Highway
26
25
Look and feel

2023 Lincoln Aviator

8/10

2024 Toyota Land Cruiser

9/10

The 2023 Lincoln Aviator presented a sophisticated and modern aesthetic, characterized by its sleek design and luxurious features. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid variant, both paired with a 10-speed automatic transmission. The Aviator's exterior was marked by its elegant Lincoln face, although the wheel design on the Black Label Grand Touring model was considered too plain for its price point. The interior was lavish, with a mix of high-end materials and a design that leaned towards Art Deco, featuring rich caramel-hued leather seats and a panoramic glass sunroof. However, some chrome detailing and the key fob's design were seen as less premium than expected.

In contrast, the 2024 Toyota Land Cruiser embraced a classic, boxy design reminiscent of its iconic predecessors. The J250 model featured a flat roof and a heritage grille, with LED lighting adding a modern touch. The Land Cruiser's interior varied by trim, with the base model offering cloth seats and the top-tier First Edition boasting real leather. The cabin was designed for comfort and practicality, with heated front seats standard across all trims and a focus on off-road capability. The Land Cruiser's design was both nostalgic and functional, appealing to those who value a rugged yet refined aesthetic.

Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Performance

2023 Lincoln Aviator

7/10

2024 Toyota Land Cruiser

9/10

The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered impressive power, generating 494 horsepower and 630 pound-feet of torque. Despite its additional weight from the electric motor and battery, the Aviator offered a 21-mile electric driving range and an average of 23 mpg in hybrid mode. The SUV featured multiple driving modes, including Pure EV, Preserve EV, and Excite, allowing drivers to optimize performance and efficiency. However, the drivetrain's responsiveness was sometimes unpredictable, and the regenerative braking system required careful handling for smooth stops. The Aviator's Dynamic Handling Package and adaptive suspension provided a comfortable ride, but the vehicle lacked the engaging driving experience of sportier SUVs.

The 2024 Toyota Land Cruiser, equipped with the i-Force MAX hybrid powertrain, combined a 2.4-liter turbocharged four-cylinder engine with a 48-hp electric motor, producing a total of 326 horsepower and 465 lb-ft of torque. The Land Cruiser featured an eight-speed automatic transmission and standard full-time 4WD, with an electronically controlled two-speed transfer case. Its off-road capabilities were enhanced by Toyota's Multi-Terrain Select system, automatic limited-slip differential, and a push-button disconnect for the front sway bar. The updated CRAWL control function provided low-speed cruise control for challenging terrains, operating silently and effectively during off-road testing.

Form and function

2023 Lincoln Aviator

7/10

2024 Toyota Land Cruiser

7/10

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs offered ample space and storage, but the third-row seating was cramped and difficult to access. With the third row in use, the Aviator provided 18.3 cubic feet of cargo space, expanding to 77.7 cubic feet with the seats folded down.

The 2024 Toyota Land Cruiser, designed as a two-row SUV, offered 36.1 inches of front headroom and 33.0 inches of front legroom. The center console housed controls for off-road features, while the cargo area provided 37.5 cubic feet of space with a raised load floor. The Land Cruiser's interior was practical and comfortable, with a focus on usability and easy access to essential controls.

Technology

2023 Lincoln Aviator

6/10

2024 Toyota Land Cruiser

8/10

The 2023 Lincoln Aviator Black Label Grand Touring was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a navigation system. However, the outdated Sync 3 software struggled with voice recognition, leading to frustrating user experiences. The vehicle also included a 28-speaker Revel Ultima 3D audio system, wireless charging, and a digital key system. The head-up display and parking assistance features added convenience, though the Active Parking Assist 2.0 system was not tested.

The 2024 Toyota Land Cruiser's higher trims featured a 12.3-inch touchscreen display with the Multi-Terrain Monitor system, enhancing off-road visibility. The infotainment system included wireless Apple CarPlay and Android Auto, with USB-C ports for both front and rear passengers. The middle trim offered a 10-speaker sound system, with an optional upgrade to a 14-speaker JBL system. The Premium Package added a head-up display and digital rear-view mirror for enhanced functionality.

Safety

2023 Lincoln Aviator

8/10

2024 Toyota Land Cruiser

7/10

The 2023 Lincoln Aviator came with Co-Pilot360 driver aids, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. The vehicle received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA. However, the steering wheel controls were unnecessarily complex, detracting from the user experience.

The 2024 Toyota Land Cruiser featured Toyota Safety Sense 3.0, offering adaptive cruise control, lane-departure alert, and Proactive Driving Assist. The Premium Package added lane-keep assist and front cross-traffic alert. While the Land Cruiser had not been rated by the IIHS or NHTSA, Toyota's safety reputation provided confidence in its protective capabilities.

Cost Effectiveness

2023 Lincoln Aviator

6/10

2024 Toyota Land Cruiser

6/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Toyota Land Cruiser scores 7.7 out of 10. Based on these ratings, the 2024 Toyota Land Cruiser is the recommended choice, offering a blend of classic design, modern technology, and superior off-road capabilities.

Choose the 2024 Toyota Land Cruiser if:

7.7of 10overall
  • You seek a classic, rugged design with modern off-road capabilities.
  • You need a practical and comfortable two-row SUV with ample cargo space.
  • You prefer a vehicle with advanced off-road technology and safety features.
62 results
See all

Choose the 2023 Lincoln Aviator if:

7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You desire a plug-in hybrid with impressive power and a range of driving modes.
  • You value a comprehensive audio system and digital key technology.
97 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Toyota Land Cruiser scores 7.7 out of 10. Based on these ratings, the 2024 Toyota Land Cruiser is the recommended choice, offering a blend of classic design, modern technology, and superior off-road capabilities.

Choose the 2024 Toyota Land Cruiser if:

Shop Now
7.7of 10overall
  • You seek a classic, rugged design with modern off-road capabilities.
  • You need a practical and comfortable two-row SUV with ample cargo space.
  • You prefer a vehicle with advanced off-road technology and safety features.
62 results

Choose the 2023 Lincoln Aviator if:

Shop Now
7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You desire a plug-in hybrid with impressive power and a range of driving modes.
  • You value a comprehensive audio system and digital key technology.
97 results

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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