CarGurus Header

2023 Subaru Forester vs 2023 Lincoln Aviator

2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Forester
2023 Subaru Forester
$26,395MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Forester
$26,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,370

MSRP

$26,395

Listings

97

Listings

245

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.0 out of 10

Expert reviews

7.3 out of 10

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Standard all-wheel drive

  • Spacious interior

  • Exceptionally practical

Cons

  • Underwhelming engine

  • Poor voice recognition

  • Uncomfortable back seat

2023 Lincoln Aviator Reviews Summary

There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

2023 Subaru Forester Reviews Summary

Sheer practicality defines the 2023 Subaru Forester, a compact crossover SUV where form follows function without fail. In turn, the 2023 Forester possesses the power to make your life easier in nearly every respect. From its standard all-wheel drive (AWD) and generous ground clearance to its roomy interior and sizable cargo hold, it effortlessly tackles most daily tasks with a shrug.

This year, Subaru continues to refine the Forester, adding next-generation EyeSight safety features and an improved standard infotainment system. Unfortunately, though, the Forester still lacks a turbocharged engine option or an electrified drivetrain.

No video found
No video found

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.5L 182 hp H4

Drive Train

RWD

Drive Train

AWD

Seating Capacity

7

Seating Capacity

5

Horsepower

Horsepower

182 hp @ 5800 rpm

MPG City

18

MPG City

26

MPG Highway

26

MPG Highway

33
2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Forester
2023 Subaru Forester
$26,395MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Forester
$26,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,370
$26,395
Listings

Ratings & Reviews

User reviews

5.0

4.6

Expert reviews

7.0 out of 10

Read full review

7.3 out of 10

Read full review
Pros & cons

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Standard all-wheel drive

  • Spacious interior

  • Exceptionally practical

Cons

  • Underwhelming engine

  • Poor voice recognition

  • Uncomfortable back seat

Summary
There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

Sheer practicality defines the 2023 Subaru Forester, a compact crossover SUV where form follows function without fail. In turn, the 2023 Forester possesses the power to make your life easier in nearly every respect. From its standard all-wheel drive (AWD) and generous ground clearance to its roomy interior and sizable cargo hold, it effortlessly tackles most daily tasks with a shrug.

This year, Subaru continues to refine the Forester, adding next-generation EyeSight safety features and an improved standard infotainment system. Unfortunately, though, the Forester still lacks a turbocharged engine option or an electrified drivetrain.

Video
No video found
No video found

Popular Features & Specs

Engine
3.0L 400 hp V6
2.5L 182 hp H4
Drive Train
RWD
AWD
Seating Capacity
7
5
Horsepower
182 hp @ 5800 rpm
MPG City
18
26
MPG Highway
26
33
Look and feel

2023 Lincoln Aviator

8/10

2023 Subaru Forester

5/10

The 2023 Lincoln Aviator presented a sophisticated and luxurious appearance, with a focus on comfort and elegance. It featured a twin-turbocharged 3.0-liter V6 engine paired with a 10-speed automatic transmission, available in both rear-wheel and all-wheel drive. The Grand Touring and Black Label Grand Touring models added a hybrid system with a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery, offering standard all-wheel drive. Prices ranged from $53,340 to $89,280, with the top-tier Black Label Grand Touring model reaching $91,225. The Aviator's design was generally appealing, though some wheel designs were considered too plain for its price point. The interior was lavish, with a mix of high-end materials and a somewhat busy design, featuring patterned metal trim, chrome accents, and rich leather seats. However, some details, like the chrome switchgear and key fob, felt less premium.

In contrast, the 2023 Subaru Forester maintained a more utilitarian and functional design, prioritizing practicality over style. It was available in several trims, including Base, Premium, Sport, Wilderness, Limited, and Touring, with prices ranging from $26,395 to $36,495. The Forester's design was reminiscent of previous models, with a boxy shape and robust roof rails. The Touring trim offered a more upscale appearance with satin chrome exterior trim and 18-inch alloy wheels. Inside, the Forester featured Saddle Brown leather and metallic accents, with a focus on traditional Subaru design elements. The interior was busy but functional, with a mix of hard plastics and analog controls. The Forester's design emphasized ease of use and practicality, making it a reliable choice for those seeking a straightforward and capable SUV.

Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Performance

2023 Lincoln Aviator

7/10

2023 Subaru Forester

7/10

The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive performance with its 494 horsepower and 630 pound-feet of torque. Despite the added weight from the electric motor and battery, it offered 21 miles of electric driving range and an average of 23 mpg in hybrid mode. The Aviator featured multiple driving modes, including Pure EV, Preserve EV, Conserve, Normal, and Excite, allowing for a tailored driving experience. During testing, the Aviator achieved 22.3 miles on electric power alone, with a fuel economy equivalent to 163.4 mpg. The twin-turbo V6 provided ample power, though the drivetrain's responsiveness was sometimes unpredictable. The Aviator's handling was commendable, thanks to its Dynamic Handling Package and adaptive-damping suspension, but it wasn't particularly engaging to drive. The SUV excelled in providing a quiet, smooth ride, ideal for those seeking comfort over sporty performance.

The 2023 Subaru Forester, equipped with a 2.5-liter four-cylinder engine producing 182 horsepower and 176 pound-feet of torque, offered a more modest performance. It featured a continuously variable transmission (CVT) with eight programmed ratios and Subaru Intelligent Drive (SI-Drive) for a sportier response. Most Forester trims included an X-Mode off-road traction management system, enhancing its capability in various conditions. During testing, the Forester handled challenging weather conditions with ease, inspiring confidence in its all-weather performance. On dry roads, the Forester's driving dynamics were impressive, with light and accurate steering, responsive brakes, and excellent suspension tuning. While the engine was adequate, a turbocharged option would have been appreciated for better performance at higher elevations. The Forester returned 25.9 mpg during testing, slightly below its EPA rating, highlighting the need for a more efficient powertrain option.

Form and function

2023 Lincoln Aviator

7/10

2023 Subaru Forester

8/10

The 2023 Lincoln Aviator prioritized comfort and luxury, featuring a four-zone automatic climate control system, heated and ventilated seats, and massaging 30-way Perfect Position front seats. The second-row captain's chairs were spacious and supportive, though the third-row seats were cramped and best suited for children. With the third row in use, the Aviator offered 18.3 cubic feet of cargo space, expanding to 41.8 cubic feet with the seats folded. Maximum cargo capacity was 77.7 cubic feet, making it suitable for families needing extra storage.

The 2023 Subaru Forester emphasized practicality, with features like a panoramic sunroof, power-adjustable driver's seat, and heated front seats available from the Premium trim. Higher trims offered leather upholstery, dual-zone climate control, and heated rear seats. The Forester's design provided excellent outward visibility, making it easy to drive and park. While the front seats were comfortable, the rear seats lacked leg support and had a reclined backrest angle. The Forester excelled in interior storage, with numerous pockets and compartments for stashing items. Its cargo area offered 26.9 cubic feet of space, expanding to 69.1 cubic feet with the rear seats folded, providing ample room for various needs.

Technology

2023 Lincoln Aviator

6/10

2023 Subaru Forester

7/10

The 2023 Lincoln Aviator Black Label Grand Touring was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, Alexa integration, and a WiFi hotspot. However, it ran on the older Sync 3 software, which struggled with voice recognition and navigation accuracy. The Aviator also included a 28-speaker Revel Ultima 3D audio system, wireless charging, and a Phone As A Key digital key system. The digital instrumentation and head-up display were user-friendly, though the Active Parking Assist 2.0 system was not tested.

The 2023 Subaru Forester offered a 6.5-inch touchscreen infotainment system with Bluetooth, Apple CarPlay, and Android Auto as standard. Higher trims featured an 8-inch display, navigation, and a Harman Kardon audio system. The Forester's older Starlink system was user-friendly, with separate climate controls and easy-to-use knobs and buttons. However, the voice-recognition system was unreliable, making Apple CarPlay or Android Auto a better choice for navigation and other tasks.

Safety

2023 Lincoln Aviator

8/10

2023 Subaru Forester

8/10

The 2023 Lincoln Aviator came with Co-Pilot360 driver aids, including adaptive cruise control, pedestrian detection, and forward-collision warning. The test vehicle had additional features like blind-spot monitoring, lane-keeping assist, and evasive steering assist. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA, though the Grand Touring model was not specifically rated.

The 2023 Subaru Forester featured the next-generation EyeSight system, with improved software and cameras for better performance. It included Automatic Emergency Steering and Rear Automatic Braking on higher trims. The Forester's DriverFocus Distraction Mitigation System was exclusive to the Touring trim. The Forester earned a Top Safety Pick rating from the IIHS and five-star crash-test ratings from the NHTSA, though it received lower scores in new side-impact and frontal-impact tests.

Cost Effectiveness

2023 Lincoln Aviator

6/10

2023 Subaru Forester

9/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Forester scores 7.3 out of 10. Based on these ratings, the Subaru Forester is the recommended choice, offering a better balance of practicality, technology, and safety features for most consumers.

Choose the 2023 Subaru Forester if:

7.3of 10overall
  • You need a practical, reliable SUV with excellent all-weather capability and off-road features.
  • You prefer a user-friendly infotainment system with physical controls and easy-to-use technology.
  • You seek a spacious interior with ample cargo capacity and outstanding visibility.
245 results
See all

Choose the 2023 Lincoln Aviator if:

7of 10overall
  • You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
  • You desire a powerful plug-in hybrid with impressive electric range and multiple driving modes.
  • You value a quiet, smooth ride with advanced driver assistance features.
97 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Forester scores 7.3 out of 10. Based on these ratings, the Subaru Forester is the recommended choice, offering a better balance of practicality, technology, and safety features for most consumers.

Choose the 2023 Subaru Forester if:

Shop Now
7.3of 10overall
  • You need a practical, reliable SUV with excellent all-weather capability and off-road features.
  • You prefer a user-friendly infotainment system with physical controls and easy-to-use technology.
  • You seek a spacious interior with ample cargo capacity and outstanding visibility.
245 results

Choose the 2023 Lincoln Aviator if:

Shop Now
7of 10overall
  • You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
  • You desire a powerful plug-in hybrid with impressive electric range and multiple driving modes.
  • You value a quiet, smooth ride with advanced driver assistance features.
97 results

CarGurus logo

By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

Popular vehicle comparisons

2024 Toyota Sequoia vs 2024 Subaru Forester2024 Toyota Sequoia vs 2025 Subaru Forester2024 Toyota Sequoia vs 2024 Lincoln Aviator2024 Genesis GV70 vs 2024 Lincoln Aviator2023 Volkswagen ID.4 vs 2024 Subaru Forester2023 Genesis GV70 vs 2024 Subaru Forester2023 GMC Acadia vs 2024 Subaru Forester2023 GMC Acadia vs 2024 Lincoln Aviator2023 Toyota Sequoia vs 2024 Subaru Forester2023 Genesis GV70 vs 2024 Lincoln Aviator2023 Volkswagen ID.4 vs 2024 Lincoln Aviator2023 Toyota Sequoia vs 2024 Lincoln Aviator2022 Lincoln Aviator vs 2022 GMC Acadia2022 Land Rover Range Rover Velar vs 2022 Subaru Forester2022 Subaru Forester vs 2023 GMC Acadia2022 Lincoln Aviator vs 2023 Volkswagen ID.42022 Toyota Sequoia vs 2022 Subaru Forester2022 Subaru Forester vs 2023 Toyota Sequoia2022 Genesis GV70 vs 2022 Subaru Forester2022 Subaru Forester vs 2022 Toyota Highlander Hybrid2022 Lincoln Aviator vs 2022 Toyota Sequoia2022 Lincoln Aviator vs 2023 GMC Acadia2022 GMC Acadia vs 2022 Subaru Forester2022 Lincoln Aviator vs 2023 Toyota Sequoia2022 Subaru Forester vs 2023 Volkswagen ID.42022 Lincoln Aviator vs 2022 Toyota Highlander Hybrid2022 Subaru Forester vs 2022 Volkswagen ID.42022 Subaru Forester vs 2023 Genesis GV702022 Lincoln Aviator vs 2022 Volkswagen ID.42022 Lincoln Aviator vs 2022 Land Rover Range Rover Velar2022 Lincoln Aviator vs 2023 Genesis GV702021 Toyota Highlander Hybrid vs 2022 Subaru Forester2021 Toyota Sequoia vs 2022 Lincoln Aviator2021 Lincoln Aviator vs 2022 Volkswagen ID.42021 Toyota Sequoia vs 2021 Subaru Forester2021 Lincoln Aviator vs 2021 Toyota Sequoia2021 Toyota Highlander Hybrid vs 2022 Lincoln Aviator2021 Lincoln Aviator vs 2022 Land Rover Range Rover Velar2021 Subaru Forester vs 2022 Land Rover Range Rover Velar2021 Toyota Sequoia vs 2022 Subaru Forester2021 Lincoln Aviator vs 2021 Toyota Highlander Hybrid2021 Lincoln Aviator vs 2022 Toyota Sequoia2021 Lincoln Aviator vs 2022 GMC Acadia2021 Subaru Forester vs 2022 GMC Acadia2021 Subaru Forester vs 2022 Genesis GV702021 Subaru Forester vs 2022 Toyota Sequoia2021 Land Rover Range Rover vs 2022 Subaru Forester2021 Land Rover Range Rover vs 2021 Subaru Forester2021 Subaru Forester vs 2022 Toyota Highlander Hybrid2021 Subaru Forester vs 2022 Volkswagen ID.42021 Toyota Highlander Hybrid vs 2021 Subaru Forester2021 Lincoln Aviator vs 2022 Toyota Highlander Hybrid2020 Land Rover Range Rover Velar vs 2021 Lincoln Aviator2020 Land Rover Range Rover Velar vs 2021 Subaru Forester2020 Land Rover Range Rover vs 2021 Subaru Forester
CarGurus Footer