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2023 Mazda CX-5 vs 2023 Lincoln Aviator

2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Mazda CX-5
2023 Mazda CX-5
$26,700MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Mazda CX-5
$26,700MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,370

MSRP

$26,700

Listings

97

Listings

246

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.0 out of 10

Expert reviews

7.2 out of 10

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Stylish design

  • Fun to drive

  • Great safety ratings

Cons

  • Cramped back seat

  • Not much cargo space

  • Awful infotainment user interface

2023 Lincoln Aviator Reviews Summary

There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

2023 Mazda CX-5 Reviews Summary

The 2023 Mazda CX-5 is living on borrowed time. The current-generation model has been on sale since 2017, and while it still seems fresh as a daisy, seven years is a long time in the automotive world. In addition, aside from a new Rhodium White premium paint option, Mazda makes no other changes to the 2023 CX-5. Furthermore, the CX-5 now lives side-by-side with the Mazda CX-50, and when you consider the existence of the CX-30, the upcoming CX-90, and the rumored CX-70, well, it certainly doesn’t seem as though the CX-5 will remain in Mazda’s lineup for much longer.
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Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.5L 187 hp I4

Drive Train

RWD

Drive Train

AWD

Seating Capacity

7

Seating Capacity

5

Horsepower

Horsepower

187 hp @ 6000 rpm

MPG City

18

MPG City

24

MPG Highway

26

MPG Highway

30
2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Mazda CX-5
2023 Mazda CX-5
$26,700MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Mazda CX-5
$26,700MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,370
$26,700
Listings

Ratings & Reviews

User reviews

5.0

5.0

Expert reviews

7.0 out of 10

Read full review

7.2 out of 10

Read full review
Pros & cons

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Stylish design

  • Fun to drive

  • Great safety ratings

Cons

  • Cramped back seat

  • Not much cargo space

  • Awful infotainment user interface

Summary
There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.
The 2023 Mazda CX-5 is living on borrowed time. The current-generation model has been on sale since 2017, and while it still seems fresh as a daisy, seven years is a long time in the automotive world. In addition, aside from a new Rhodium White premium paint option, Mazda makes no other changes to the 2023 CX-5. Furthermore, the CX-5 now lives side-by-side with the Mazda CX-50, and when you consider the existence of the CX-30, the upcoming CX-90, and the rumored CX-70, well, it certainly doesn’t seem as though the CX-5 will remain in Mazda’s lineup for much longer.
Video
No video found
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Popular Features & Specs

Engine
3.0L 400 hp V6
2.5L 187 hp I4
Drive Train
RWD
AWD
Seating Capacity
7
5
Horsepower
187 hp @ 6000 rpm
MPG City
18
24
MPG Highway
26
30
Look and feel

2023 Lincoln Aviator

8/10

2023 Mazda CX-5

8/10

The 2023 Lincoln Aviator presented a sophisticated and luxurious appearance, with a focus on comfort and style. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid version, both paired with a 10-speed automatic transmission. The Aviator's design was highlighted by its modern Lincoln face, although the wheel designs on the Black Label Grand Touring model were considered too plain for its price point. The interior was lavish, featuring a mix of high-end materials and a complex design that leaned towards Art Deco. However, some elements, like the chrome detailing and key fob, felt less premium than expected.

In contrast, the 2023 Mazda CX-5, despite its age, maintained a stylish and high-quality feel, resembling a small luxury SUV. It was available with a standard 187-horsepower four-cylinder engine or a more powerful 256-hp turbocharged variant. The CX-5's design updates improved its structural rigidity and suspension, enhancing its driving dynamics. The interior featured premium materials, especially in the Signature trim, but was let down by limited rear-seat and cargo space. The infotainment system was a source of frustration due to its lack of a touchscreen and voice recognition capabilities.

Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Performance

2023 Lincoln Aviator

7/10

2023 Mazda CX-5

8/10

The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered an impressive 494 horsepower and 630 pound-feet of torque. It offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The Aviator's driving modes allowed for a mix of electric and gasoline power, optimizing efficiency. Despite its power, the drivetrain was sometimes unpredictable, and the brake pedal behavior was inconsistent. The Aviator's handling was commendable, thanks to its adaptive suspension, but it wasn't particularly fun to drive, focusing more on comfort and isolation.

The 2023 Mazda CX-5 offered two engine options: a standard 2.5-liter four-cylinder with 187 hp and a turbocharged version with up to 256 hp. The turbocharged engine provided a satisfying driving experience, especially with its generous torque. The CX-5's updates improved its structural rigidity and suspension, resulting in a more rewarding drive. However, the turbocharged engine's fuel economy fell short of expectations during testing. The CX-5 excelled on twisting roads, offering a firm and connected ride, but its infotainment system detracted from the overall experience.

Form and function

2023 Lincoln Aviator

7/10

2023 Mazda CX-5

6/10

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system and massaging, 30-way adjustable front seats. The second-row captain's chairs were spacious, but the third-row seat was cramped and best suited for children. Cargo space was limited with the third row in use, offering just 18.3 cubic feet, but expanded to 77.7 cubic feet with the seats folded.

The 2023 Mazda CX-5 improved its front seats for better comfort and support, with power adjustments and heated options available in higher trims. The Signature trim featured luxurious Nappa leather upholstery. However, the CX-5's interior was let down by limited storage space, rear-seat room, and cargo capacity. It offered 30.9 cubic feet of cargo space behind the rear seats, expanding to 59.3 cubic feet with the seats folded, which was less than many rivals.

Technology

2023 Lincoln Aviator

6/10

2023 Mazda CX-5

3/10

The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a navigation system. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator also included a 28-speaker Revel Ultima 3D audio system and a Phone As A Key digital key system. The head-up display was effective even with polarized sunglasses, and parking was made easier with front and rear sensors and a surround-view camera system.

The 2023 Mazda CX-5's Mazda Connect infotainment system featured a 10.25-inch display but was criticized for its lack of a touchscreen and voice recognition. The physical controls were awkward to use, requiring memorization and focus. Despite these issues, the system offered Apple CarPlay, Android Auto, and a Bose premium audio system in higher trims. The CX-5 also included a front-facing camera and a surround-view camera system for easier parking.

Safety

2023 Lincoln Aviator

8/10

2023 Mazda CX-5

10/10

The 2023 Lincoln Aviator came with a range of driver assistance features, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. However, the steering wheel controls were unnecessarily complicated. The Aviator received a Top Safety Pick rating from the IIHS and a five-star overall rating from the NHTSA.

The 2023 Mazda CX-5 offered a comprehensive suite of driver assistance features under the i-Activsense banner, with additional features available in higher trims. The system operated smoothly and accurately, with a head-up display showing alerts. The CX-5 also included an E911 system for automatic collision notification. It received five-star ratings from the NHTSA and a Top Safety Pick rating from the IIHS.

Cost Effectiveness

2023 Lincoln Aviator

6/10

2023 Mazda CX-5

8/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Mazda CX-5 scores 7.2 out of 10. Based on these ratings, the 2023 Mazda CX-5 is the recommended choice, offering a better balance of style, performance, and safety features at a more affordable price point.

Choose the 2023 Mazda CX-5 if:

7.2of 10overall
  • You seek a stylish and high-quality compact SUV with a sporty driving experience.
  • You prefer a more affordable option with a powerful turbocharged engine.
  • You value comprehensive safety features and top safety ratings.
246 results
See all

Choose the 2023 Lincoln Aviator if:

7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You want a powerful plug-in hybrid with impressive horsepower and torque.
  • You value a quiet and smooth ride with advanced suspension technology.
97 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Mazda CX-5 scores 7.2 out of 10. Based on these ratings, the 2023 Mazda CX-5 is the recommended choice, offering a better balance of style, performance, and safety features at a more affordable price point.

Choose the 2023 Mazda CX-5 if:

Shop Now
7.2of 10overall
  • You seek a stylish and high-quality compact SUV with a sporty driving experience.
  • You prefer a more affordable option with a powerful turbocharged engine.
  • You value comprehensive safety features and top safety ratings.
246 results

Choose the 2023 Lincoln Aviator if:

Shop Now
7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You want a powerful plug-in hybrid with impressive horsepower and torque.
  • You value a quiet and smooth ride with advanced suspension technology.
97 results

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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