2023 Mazda CX-5 vs 2023 Lincoln Aviator
Overview | |
MSRP$51,370 | MSRP$26,700 |
Listings97 | Listings246 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews7.2 out of 10 |
Pros
Cons
| Pros
Cons
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2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | |
2023 Mazda CX-5 Reviews SummaryThe 2023 Mazda CX-5 is living on borrowed time. The current-generation model has been on sale since 2017, and while it still seems fresh as a daisy, seven years is a long time in the automotive world. In addition, aside from a new Rhodium White premium paint option, Mazda makes no other changes to the 2023 CX-5. Furthermore, the CX-5 now lives side-by-side with the Mazda CX-50, and when you consider the existence of the CX-30, the upcoming CX-90, and the rumored CX-70, well, it certainly doesn’t seem as though the CX-5 will remain in Mazda’s lineup for much longer. | |
No video found | No video found |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine2.5L 187 hp I4 |
Drive TrainRWD | Drive TrainAWD |
Seating Capacity7 | Seating Capacity5 |
Horsepower | Horsepower187 hp @ 6000 rpm |
MPG City18 | MPG City24 |
MPG Highway26 | MPG Highway30 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name2.5L 187 hp I4 |
Torque | Torque186 lb-ft @ 4000 rpm |
Horsepower | Horsepower187 hp @ 6000 rpm |
DrivetrainRWD | DrivetrainAWD |
Fuel Economy | |
MPG City18 | MPG City24 |
MPG Highway26 | MPG Highway30 |
Interior | |
Seating Capacity7 | Seating Capacity5 |
Safety | |
Front Crash Overall5 | Front Crash Overall5 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space30.8 cu ft |
Curb Weight4745 lbs | Curb Weight3717 lbs |
Height69.6 in | Height66.1 in |
Length199.3 in | Length180.1 in |
Width89.9 in | Width83.3 in |
Wheelbase119.1 in | Wheelbase106.2 in |
Maximum Payload1615 lbs | Maximum Payload1007 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity2000 lbs |
Overview | ||
MSRP | $51,370 | $26,700 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 7.2 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
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Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | The 2023 Mazda CX-5 is living on borrowed time. The current-generation model has been on sale since 2017, and while it still seems fresh as a daisy, seven years is a long time in the automotive world. In addition, aside from a new Rhodium White premium paint option, Mazda makes no other changes to the 2023 CX-5. Furthermore, the CX-5 now lives side-by-side with the Mazda CX-50, and when you consider the existence of the CX-30, the upcoming CX-90, and the rumored CX-70, well, it certainly doesn’t seem as though the CX-5 will remain in Mazda’s lineup for much longer. |
Video | No video found | No video found |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 2.5L 187 hp I4 |
Drive Train | RWD | AWD |
Seating Capacity | 7 | 5 |
Horsepower | 187 hp @ 6000 rpm | |
MPG City | 18 | 24 |
MPG Highway | 26 | 30 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 2.5L 187 hp I4 |
Torque | 186 lb-ft @ 4000 rpm | |
Horsepower | 187 hp @ 6000 rpm | |
Drivetrain | RWD | AWD |
Fuel Economy | ||
MPG City | 18 | 24 |
MPG Highway | 26 | 30 |
Interior | ||
Seating Capacity | 7 | 5 |
Safety | ||
Front Crash Overall | 5 | 5 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 30.8 cu ft |
Curb Weight | 4745 lbs | 3717 lbs |
Height | 69.6 in | 66.1 in |
Length | 199.3 in | 180.1 in |
Width | 89.9 in | 83.3 in |
Wheelbase | 119.1 in | 106.2 in |
Maximum Payload | 1615 lbs | 1007 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 2000 lbs | |
The 2023 Lincoln Aviator presented a sophisticated and luxurious appearance, with a focus on comfort and style. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid version, both paired with a 10-speed automatic transmission. The Aviator's design was highlighted by its modern Lincoln face, although the wheel designs on the Black Label Grand Touring model were considered too plain for its price point. The interior was lavish, featuring a mix of high-end materials and a complex design that leaned towards Art Deco. However, some elements, like the chrome detailing and key fob, felt less premium than expected.
In contrast, the 2023 Mazda CX-5, despite its age, maintained a stylish and high-quality feel, resembling a small luxury SUV. It was available with a standard 187-horsepower four-cylinder engine or a more powerful 256-hp turbocharged variant. The CX-5's design updates improved its structural rigidity and suspension, enhancing its driving dynamics. The interior featured premium materials, especially in the Signature trim, but was let down by limited rear-seat and cargo space. The infotainment system was a source of frustration due to its lack of a touchscreen and voice recognition capabilities.














The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered an impressive 494 horsepower and 630 pound-feet of torque. It offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The Aviator's driving modes allowed for a mix of electric and gasoline power, optimizing efficiency. Despite its power, the drivetrain was sometimes unpredictable, and the brake pedal behavior was inconsistent. The Aviator's handling was commendable, thanks to its adaptive suspension, but it wasn't particularly fun to drive, focusing more on comfort and isolation.
The 2023 Mazda CX-5 offered two engine options: a standard 2.5-liter four-cylinder with 187 hp and a turbocharged version with up to 256 hp. The turbocharged engine provided a satisfying driving experience, especially with its generous torque. The CX-5's updates improved its structural rigidity and suspension, resulting in a more rewarding drive. However, the turbocharged engine's fuel economy fell short of expectations during testing. The CX-5 excelled on twisting roads, offering a firm and connected ride, but its infotainment system detracted from the overall experience.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system and massaging, 30-way adjustable front seats. The second-row captain's chairs were spacious, but the third-row seat was cramped and best suited for children. Cargo space was limited with the third row in use, offering just 18.3 cubic feet, but expanded to 77.7 cubic feet with the seats folded.
The 2023 Mazda CX-5 improved its front seats for better comfort and support, with power adjustments and heated options available in higher trims. The Signature trim featured luxurious Nappa leather upholstery. However, the CX-5's interior was let down by limited storage space, rear-seat room, and cargo capacity. It offered 30.9 cubic feet of cargo space behind the rear seats, expanding to 59.3 cubic feet with the seats folded, which was less than many rivals.
The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a navigation system. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator also included a 28-speaker Revel Ultima 3D audio system and a Phone As A Key digital key system. The head-up display was effective even with polarized sunglasses, and parking was made easier with front and rear sensors and a surround-view camera system.
The 2023 Mazda CX-5's Mazda Connect infotainment system featured a 10.25-inch display but was criticized for its lack of a touchscreen and voice recognition. The physical controls were awkward to use, requiring memorization and focus. Despite these issues, the system offered Apple CarPlay, Android Auto, and a Bose premium audio system in higher trims. The CX-5 also included a front-facing camera and a surround-view camera system for easier parking.
The 2023 Lincoln Aviator came with a range of driver assistance features, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. However, the steering wheel controls were unnecessarily complicated. The Aviator received a Top Safety Pick rating from the IIHS and a five-star overall rating from the NHTSA.
The 2023 Mazda CX-5 offered a comprehensive suite of driver assistance features under the i-Activsense banner, with additional features available in higher trims. The system operated smoothly and accurately, with a head-up display showing alerts. The CX-5 also included an E911 system for automatic collision notification. It received five-star ratings from the NHTSA and a Top Safety Pick rating from the IIHS.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Mazda CX-5 scores 7.2 out of 10. Based on these ratings, the 2023 Mazda CX-5 is the recommended choice, offering a better balance of style, performance, and safety features at a more affordable price point.
Choose the 2023 Mazda CX-5 if:
- You seek a stylish and high-quality compact SUV with a sporty driving experience.
- You prefer a more affordable option with a powerful turbocharged engine.
- You value comprehensive safety features and top safety ratings.
Choose the 2023 Lincoln Aviator if:
- You prioritize a luxurious and comfortable interior with advanced seating options.
- You want a powerful plug-in hybrid with impressive horsepower and torque.
- You value a quiet and smooth ride with advanced suspension technology.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Mazda CX-5 scores 7.2 out of 10. Based on these ratings, the 2023 Mazda CX-5 is the recommended choice, offering a better balance of style, performance, and safety features at a more affordable price point.
Choose the 2023 Mazda CX-5 if:
Shop Now- You seek a stylish and high-quality compact SUV with a sporty driving experience.
- You prefer a more affordable option with a powerful turbocharged engine.
- You value comprehensive safety features and top safety ratings.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize a luxurious and comfortable interior with advanced seating options.
- You want a powerful plug-in hybrid with impressive horsepower and torque.
- You value a quiet and smooth ride with advanced suspension technology.

By: CarGurus + AI
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