2023 BMW X7 vs 2023 Lincoln Aviator
Overview | |
MSRP$51,370 | MSRP$77,850 |
Listings97 | Listings213 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews6.5 out of 10 |
Pros
Cons
| Pros
Cons
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2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | |
2023 BMW X7 Reviews SummaryThe 2023 BMW X7 receives a significant refresh, with new front-end styling and the latest iDrive infotainment system. A recent test drive left us scratching our heads over the new headlights and pulling out our hair over the new infotainment system. So in some ways the 2023 X7 represents a step backwards for this large luxury SUV. | |
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Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine3.0L 375 hp I6 |
Drive TrainRWD | Drive TrainAWD |
Seating Capacity7 | Seating Capacity7 |
Horsepower | Horsepower375 hp @ 5500 rpm |
MPG City18 | MPG City21 |
MPG Highway26 | MPG Highway25 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name3.0L 375 hp I6 |
Torque | Torque398 lb-ft @ 1500 rpm |
Horsepower | Horsepower375 hp @ 5500 rpm |
DrivetrainRWD | DrivetrainAWD |
Fuel Economy | |
MPG City18 | MPG City21 |
MPG Highway26 | MPG Highway25 |
Interior | |
Seating Capacity7 | Seating Capacity7 |
Key Features | |
Navigation System | Navigation SystemStandard |
Sunroof/Moonroof | Sunroof/MoonroofStandard |
Safety | |
Front Crash Overall5 | Front Crash Overall |
Side Crash Overall5 | Side Crash Overall |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space12.8 cu ft |
Curb Weight4745 lbs | Curb Weight5417 lbs |
Height69.6 in | Height72.2 in |
Length199.3 in | Length203.6 in |
Width89.9 in | Width87.3 in |
Wheelbase119.1 in | Wheelbase122.2 in |
Maximum Payload1615 lbs | Maximum Payload1261 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity7500 lbs |
Overview | ||
MSRP | $51,370 | $77,850 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 6.5 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
|
Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | The 2023 BMW X7 receives a significant refresh, with new front-end styling and the latest iDrive infotainment system. A recent test drive left us scratching our heads over the new headlights and pulling out our hair over the new infotainment system. So in some ways the 2023 X7 represents a step backwards for this large luxury SUV. |
Video | No video found | |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 3.0L 375 hp I6 |
Drive Train | RWD | AWD |
Seating Capacity | 7 | 7 |
Horsepower | 375 hp @ 5500 rpm | |
MPG City | 18 | 21 |
MPG Highway | 26 | 25 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 3.0L 375 hp I6 |
Torque | 398 lb-ft @ 1500 rpm | |
Horsepower | 375 hp @ 5500 rpm | |
Drivetrain | RWD | AWD |
Fuel Economy | ||
MPG City | 18 | 21 |
MPG Highway | 26 | 25 |
Interior | ||
Seating Capacity | 7 | 7 |
Key Features | ||
Navigation System | Standard | |
Sunroof/Moonroof | Standard | |
Safety | ||
Front Crash Overall | 5 | |
Side Crash Overall | 5 | |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 12.8 cu ft |
Curb Weight | 4745 lbs | 5417 lbs |
Height | 69.6 in | 72.2 in |
Length | 199.3 in | 203.6 in |
Width | 89.9 in | 87.3 in |
Wheelbase | 119.1 in | 122.2 in |
Maximum Payload | 1615 lbs | 1261 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 7500 lbs | |
The 2023 Lincoln Aviator presented a sophisticated and modern design, particularly in its Black Label Grand Touring trim. It featured a twin-turbocharged 3.0-liter V6 engine paired with a 10-speed automatic transmission, available in both rear-wheel and all-wheel drive. The Grand Touring models added a hybrid system with a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery, standardizing all-wheel drive. Prices ranged from $53,340 to $89,280, with the top-tier Black Label Grand Touring model reaching $91,225. The Aviator's exterior was generally appealing, though the wheel designs on the Black Label Grand Touring were considered too plain. The interior was luxurious, with high-end materials and a design leaning towards Art Deco, though some elements like chrome detailing and stitching were critiqued for appearing less premium.
In contrast, the 2023 BMW X7 underwent a mid-cycle refresh, adopting a bolder front-end design reminiscent of the BMW 7 Series sedan. The new styling, particularly the oversized kidney grille and repositioned LED lights, was polarizing. The interior received updates, including a curved glass housing for the digital instrument panel and infotainment touchscreen, and a new gear selector. The materials used were of high quality, with options for leather upholstery and Sensafin synthetic substitutes. The X7's interior was praised for its sturdy build and modern elegance, though some glossy trim choices were criticized for causing glare. Overall, the X7's design aimed for a balance of boldness and luxury, though opinions on its success varied.








The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive performance with its 494 horsepower and 630 pound-feet of torque. Despite the added weight from the hybrid system, it offered 21 miles of electric range and an average of 23 mpg in hybrid mode. Various driving modes allowed for tailored performance, and during testing, the Aviator achieved an equivalent of 163.4 mpg when relying heavily on electric power. The twin-turbo V6 provided ample power, though the drivetrain's responsiveness was sometimes unpredictable. The Aviator's handling was commendable, with its adaptive suspension managing body motions well, though it wasn't particularly engaging to drive.
The 2023 BMW X7 offered two engine options: a 3.0-liter turbocharged inline-six with 375 horsepower and a 4.4-liter twin-turbo V8 with 523 horsepower. The V8-powered M60i model could accelerate to 60 mph in 4.5 seconds. Despite its nearly 6,000-pound weight, the X7 handled well, with controlled body roll and a composed ride. The brake pedal felt appropriate for a luxury SUV, and the ride comfort was maintained despite a slightly firmer suspension. The X7 balanced performance and comfort, appealing to drivers seeking both engagement and luxury.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs were spacious, but the third row was cramped for adults, with limited legroom and support. Cargo space was 18.3 cubic feet with all seats up, expanding to 77.7 cubic feet with the third row folded.
The 2023 BMW X7 excelled in space, with ample room in the second row and a reasonably accessible third row. The third row could accommodate average-sized adults, though thigh support was limited. Cargo space was 12.8 cubic feet behind the third row, expanding to 90.4 cubic feet with all rear seats folded. The split tailgate and adjustable suspension facilitated loading, enhancing practicality.
The 2023 Lincoln Aviator featured a 10.1-inch touchscreen with Apple CarPlay, Android Auto, and a 28-speaker Revel Ultima 3D audio system. However, the outdated Sync 3 software struggled with voice recognition, leading to frustrations. The Phone As A Key system and comprehensive head-up display were highlights, though the infotainment system's limitations suggested reliance on smartphone integration.
The 2023 BMW X7's iDrive system, while historically praised, faced criticism for its reliance on the touchscreen for basic functions. Voice commands offered some relief, but the lack of physical buttons and complex menus detracted from usability. Despite these issues, the system remained functional for navigation and communication.
The 2023 Lincoln Aviator came equipped with Co-Pilot360 driver aids, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. The Aviator received a Top Safety Pick from the IIHS and a five-star rating from the NHTSA for the standard model, though the Grand Touring variant was unrated.
The 2023 BMW X7 included standard safety features like collision warning, blind-spot monitoring, and adaptive headlights. The M60i trim added a surround-view camera and optional adaptive cruise control. The highway driving assist feature was particularly effective, reducing driver fatigue on long trips.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 BMW X7 scores 6.5 out of 10. Based on these ratings, the Lincoln Aviator is recommended for its superior comfort, technology, and efficiency, making it the better choice for those seeking a luxurious and well-rounded SUV.
Choose the 2023 BMW X7 if:
- You need a spacious and versatile interior with ample cargo capacity.
- You prefer a powerful engine lineup with engaging driving dynamics.
- You appreciate modern design and high-quality materials.
Choose the 2023 Lincoln Aviator if:
- You prioritize a luxurious and comfortable interior with advanced seating options.
- You seek a plug-in hybrid with impressive electric range and fuel efficiency.
- You value a comprehensive suite of driver assistance features.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 BMW X7 scores 6.5 out of 10. Based on these ratings, the Lincoln Aviator is recommended for its superior comfort, technology, and efficiency, making it the better choice for those seeking a luxurious and well-rounded SUV.
Choose the 2023 BMW X7 if:
Shop Now- You need a spacious and versatile interior with ample cargo capacity.
- You prefer a powerful engine lineup with engaging driving dynamics.
- You appreciate modern design and high-quality materials.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize a luxurious and comfortable interior with advanced seating options.
- You seek a plug-in hybrid with impressive electric range and fuel efficiency.
- You value a comprehensive suite of driver assistance features.

By: CarGurus + AI
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