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2023 BMW X7 vs 2023 Lincoln Aviator

2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 BMW X7
2023 BMW X7
$77,850MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 BMW X7
$77,850MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,370

MSRP

$77,850

Listings

97

Listings

213

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.0 out of 10

Expert reviews

6.5 out of 10

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Powerful engine

  • Comfortable

  • Quiet cabin

Cons

  • Potentially polarizing design

  • Unintuitive technology

2023 Lincoln Aviator Reviews Summary

There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

2023 BMW X7 Reviews Summary

The 2023 BMW X7 receives a significant refresh, with new front-end styling and the latest iDrive infotainment system. A recent test drive left us scratching our heads over the new headlights and pulling out our hair over the new infotainment system. So in some ways the 2023 X7 represents a step backwards for this large luxury SUV.
No video found

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

3.0L 375 hp I6

Drive Train

RWD

Drive Train

AWD

Seating Capacity

7

Seating Capacity

7

Horsepower

Horsepower

375 hp @ 5500 rpm

MPG City

18

MPG City

21

MPG Highway

26

MPG Highway

25
2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 BMW X7
2023 BMW X7
$77,850MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 BMW X7
$77,850MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,370
$77,850
Listings

Ratings & Reviews

User reviews

5.0

4.5

Expert reviews

7.0 out of 10

Read full review

6.5 out of 10

Read full review
Pros & cons

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Powerful engine

  • Comfortable

  • Quiet cabin

Cons

  • Potentially polarizing design

  • Unintuitive technology

Summary
There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.
The 2023 BMW X7 receives a significant refresh, with new front-end styling and the latest iDrive infotainment system. A recent test drive left us scratching our heads over the new headlights and pulling out our hair over the new infotainment system. So in some ways the 2023 X7 represents a step backwards for this large luxury SUV.
Video
No video found

Popular Features & Specs

Engine
3.0L 400 hp V6
3.0L 375 hp I6
Drive Train
RWD
AWD
Seating Capacity
7
7
Horsepower
375 hp @ 5500 rpm
MPG City
18
21
MPG Highway
26
25
Look and feel

2023 Lincoln Aviator

8/10

2023 BMW X7

6/10

The 2023 Lincoln Aviator presented a sophisticated and modern design, particularly in its Black Label Grand Touring trim. It featured a twin-turbocharged 3.0-liter V6 engine paired with a 10-speed automatic transmission, available in both rear-wheel and all-wheel drive. The Grand Touring models added a hybrid system with a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery, standardizing all-wheel drive. Prices ranged from $53,340 to $89,280, with the top-tier Black Label Grand Touring model reaching $91,225. The Aviator's exterior was generally appealing, though the wheel designs on the Black Label Grand Touring were considered too plain. The interior was luxurious, with high-end materials and a design leaning towards Art Deco, though some elements like chrome detailing and stitching were critiqued for appearing less premium.

In contrast, the 2023 BMW X7 underwent a mid-cycle refresh, adopting a bolder front-end design reminiscent of the BMW 7 Series sedan. The new styling, particularly the oversized kidney grille and repositioned LED lights, was polarizing. The interior received updates, including a curved glass housing for the digital instrument panel and infotainment touchscreen, and a new gear selector. The materials used were of high quality, with options for leather upholstery and Sensafin synthetic substitutes. The X7's interior was praised for its sturdy build and modern elegance, though some glossy trim choices were criticized for causing glare. Overall, the X7's design aimed for a balance of boldness and luxury, though opinions on its success varied.

Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Performance

2023 Lincoln Aviator

7/10

2023 BMW X7

8/10

The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive performance with its 494 horsepower and 630 pound-feet of torque. Despite the added weight from the hybrid system, it offered 21 miles of electric range and an average of 23 mpg in hybrid mode. Various driving modes allowed for tailored performance, and during testing, the Aviator achieved an equivalent of 163.4 mpg when relying heavily on electric power. The twin-turbo V6 provided ample power, though the drivetrain's responsiveness was sometimes unpredictable. The Aviator's handling was commendable, with its adaptive suspension managing body motions well, though it wasn't particularly engaging to drive.

The 2023 BMW X7 offered two engine options: a 3.0-liter turbocharged inline-six with 375 horsepower and a 4.4-liter twin-turbo V8 with 523 horsepower. The V8-powered M60i model could accelerate to 60 mph in 4.5 seconds. Despite its nearly 6,000-pound weight, the X7 handled well, with controlled body roll and a composed ride. The brake pedal felt appropriate for a luxury SUV, and the ride comfort was maintained despite a slightly firmer suspension. The X7 balanced performance and comfort, appealing to drivers seeking both engagement and luxury.

Form and function

2023 Lincoln Aviator

7/10

2023 BMW X7

7/10

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs were spacious, but the third row was cramped for adults, with limited legroom and support. Cargo space was 18.3 cubic feet with all seats up, expanding to 77.7 cubic feet with the third row folded.

The 2023 BMW X7 excelled in space, with ample room in the second row and a reasonably accessible third row. The third row could accommodate average-sized adults, though thigh support was limited. Cargo space was 12.8 cubic feet behind the third row, expanding to 90.4 cubic feet with all rear seats folded. The split tailgate and adjustable suspension facilitated loading, enhancing practicality.

Technology

2023 Lincoln Aviator

6/10

2023 BMW X7

5/10

The 2023 Lincoln Aviator featured a 10.1-inch touchscreen with Apple CarPlay, Android Auto, and a 28-speaker Revel Ultima 3D audio system. However, the outdated Sync 3 software struggled with voice recognition, leading to frustrations. The Phone As A Key system and comprehensive head-up display were highlights, though the infotainment system's limitations suggested reliance on smartphone integration.

The 2023 BMW X7's iDrive system, while historically praised, faced criticism for its reliance on the touchscreen for basic functions. Voice commands offered some relief, but the lack of physical buttons and complex menus detracted from usability. Despite these issues, the system remained functional for navigation and communication.

Safety

2023 Lincoln Aviator

8/10

2023 BMW X7

7/10

The 2023 Lincoln Aviator came equipped with Co-Pilot360 driver aids, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. The Aviator received a Top Safety Pick from the IIHS and a five-star rating from the NHTSA for the standard model, though the Grand Touring variant was unrated.

The 2023 BMW X7 included standard safety features like collision warning, blind-spot monitoring, and adaptive headlights. The M60i trim added a surround-view camera and optional adaptive cruise control. The highway driving assist feature was particularly effective, reducing driver fatigue on long trips.

Cost Effectiveness

2023 Lincoln Aviator

6/10

2023 BMW X7

6/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 BMW X7 scores 6.5 out of 10. Based on these ratings, the Lincoln Aviator is recommended for its superior comfort, technology, and efficiency, making it the better choice for those seeking a luxurious and well-rounded SUV.

Choose the 2023 BMW X7 if:

6.5of 10overall
  • You need a spacious and versatile interior with ample cargo capacity.
  • You prefer a powerful engine lineup with engaging driving dynamics.
  • You appreciate modern design and high-quality materials.
213 results
See all

Choose the 2023 Lincoln Aviator if:

7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You seek a plug-in hybrid with impressive electric range and fuel efficiency.
  • You value a comprehensive suite of driver assistance features.
97 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 BMW X7 scores 6.5 out of 10. Based on these ratings, the Lincoln Aviator is recommended for its superior comfort, technology, and efficiency, making it the better choice for those seeking a luxurious and well-rounded SUV.

Choose the 2023 BMW X7 if:

Shop Now
6.5of 10overall
  • You need a spacious and versatile interior with ample cargo capacity.
  • You prefer a powerful engine lineup with engaging driving dynamics.
  • You appreciate modern design and high-quality materials.
213 results

Choose the 2023 Lincoln Aviator if:

Shop Now
7of 10overall
  • You prioritize a luxurious and comfortable interior with advanced seating options.
  • You seek a plug-in hybrid with impressive electric range and fuel efficiency.
  • You value a comprehensive suite of driver assistance features.
97 results

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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