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2024 Hyundai Kona vs 2023 Ford Bronco

2023 Ford Bronco
2023 Ford Bronco
$34,890MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now
2023 Ford Bronco
$34,890MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$34,890

MSRP

$24,250

Listings

370

Listings

176

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.0 out of 10

Expert reviews

8.3 out of 10

Pros

  • Impressive off-road abilities

  • Multiple body styles

  • Stylish design

Cons

  • Advanced safety features are not standard

  • Below-average fuel economy

Pros

  • Multiple powertrain options

  • Impressive technology

  • Standard advanced safety features

Cons

  • Fairly pedestrian performance

  • Not enough covered storage in the cabin

2023 Ford Bronco Reviews Summary

With the choice of two or four doors between nine distinct models, there's a Ford Bronco to match almost any shopper's needs. It's equally at home on the highway or scaling mountains and is as tough as it is fashionable, which is why it remains one of the most desirable vehicles on the market.

2024 Hyundai Kona Reviews Summary

The previous-generation Hyundai Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match—or perhaps even exceed—the added cost?
No video found

Popular Features & Specs

Engine

2.3L 275 hp I4

Engine

2.0L 147 hp I4

Drive Train

4X4

Drive Train

FWD

Seating Capacity

4

Seating Capacity

5

Horsepower

275 hp @ 5500 rpm

Horsepower

147 hp @ 6200 rpm

MPG City

20

MPG City

29

MPG Highway

21

MPG Highway

34
2023 Ford Bronco
2023 Ford Bronco
$34,890MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now
2023 Ford Bronco
$34,890MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$34,890
$24,250
Listings

Ratings & Reviews

User reviews

4.3

5.0

Expert reviews

8.0 out of 10

Read full review

8.3 out of 10

Read full review
Pros & cons

Pros

  • Impressive off-road abilities

  • Multiple body styles

  • Stylish design

Cons

  • Advanced safety features are not standard

  • Below-average fuel economy

Pros

  • Multiple powertrain options

  • Impressive technology

  • Standard advanced safety features

Cons

  • Fairly pedestrian performance

  • Not enough covered storage in the cabin

Summary
With the choice of two or four doors between nine distinct models, there's a Ford Bronco to match almost any shopper's needs. It's equally at home on the highway or scaling mountains and is as tough as it is fashionable, which is why it remains one of the most desirable vehicles on the market.
The previous-generation Hyundai Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match—or perhaps even exceed—the added cost?
Video
No video found

Popular Features & Specs

Engine
2.3L 275 hp I4
2.0L 147 hp I4
Drive Train
4X4
FWD
Seating Capacity
4
5
Horsepower
275 hp @ 5500 rpm
147 hp @ 6200 rpm
MPG City
20
29
MPG Highway
21
34
Look and feel

2023 Ford Bronco

9/10

2024 Hyundai Kona

8/10

The 2023 Ford Bronco was a standout with its retro-cool styling and modern engineering, offered in nine distinct trim levels. Its blocky, upright shape, wide horizontal grille, and big round headlights were unmistakable, even from afar. The Base trim had a primitive, bare-bones look with steel wheels, while the Raptor trim boasted a wide stance, elevated height, and massive fender flares. The Heritage trim added nostalgic touches with a white grille, roof, and wheels, and unique plaid seat upholstery. The Bronco's design was not just for aesthetics; functional elements like cleats above the headlights and raised "fins" helped secure cargo and provided better vehicle corner awareness. Inside, the Bronco continued its rugged theme with a broad dash, sealed switches, and waterproof materials, making it easy to clean after off-road adventures. The interior was designed for durability, with sturdy handholds and a grid-like mesh for attaching accessories, though it lacked the softness of typical SUVs.

The 2024 Hyundai Kona, designed as an electric vehicle first, showcased a modern look with a grille resembling the Ioniq 5 and a single-piece appearance. The new Kona featured "seamless horizon" styling with a skinny LED headlight dominating the front. Despite its larger size, the Kona retained a recognizable silhouette, with new creased "parametric surface" doors and substantial black body cladding. The Kona lineup came standard with LED lights and offered 17-inch to 19-inch wheels depending on the trim. Inside, the Kona's cabin was updated with a driver-oriented center stack, a gear shift moved to the steering column, and a curved display housing driver-information and infotainment screens. The interior was refined with revised vents, climate controls, and dash, enhancing the overall driving experience.

Picture of 2023 Ford Bronco
Picture of 2023 Ford Bronco
Performance

2023 Ford Bronco

9/10

2024 Hyundai Kona

7/10

The 2023 Ford Bronco offered three engine choices, starting with a 2.3-liter four-cylinder engine producing 300 horsepower and 325 pound-feet of torque, available with a seven-speed manual or a 10-speed automatic transmission. The optional 2.7-liter V6 engine increased power to 330 hp and 415 lb-ft of torque, while the top-tier Raptor featured a 3.0-liter turbocharged V6 with 418 hp and 440 lb-ft of torque. All Broncos came with four-wheel drive and a two-speed transfer case. The base engine was adequate for most drivers, while the Raptor's power was excessive but thrilling. The Bronco's ride quality was bouncier than average SUVs but more stable than a Jeep Wrangler, with quieter interiors. However, its high-riding dimensions required careful handling on curvy roads, though it felt more confident than expected.

The 2024 Hyundai Kona retained its predecessor's engine lineup, with a 2.0-liter four-cylinder engine for SE and SEL trims, producing 147 horsepower and 132 lb-ft of torque, paired with a CVT. The N-Line and Limited trims featured a turbocharged 1.6-liter engine with 190 horsepower and 195 lb-ft of torque, now paired with an eight-speed automatic transmission. Paddle shifters were available on N-Line and Limited trims. During a test drive, the Kona Limited showed slow pickup even with the turbo, but its intuitive steering and nimble handling were appreciated. Front-wheel drive was standard, with all-wheel drive available for an additional fee, affecting fuel economy slightly.

Form and function

2023 Ford Bronco

9/10

2024 Hyundai Kona

8/10

The 2023 Ford Bronco's boxy shape provided ample interior space, with the four-door model offering easier rear seat access. The two-door model had 22.4 cubic feet of cargo space, expandable to 52.3 cubic feet, while the four-door offered 35.6 cubic feet, expandable to 77.6 cubic feet. However, the rear seats didn't fold flat, creating a step-up that hindered sliding longer cargo. The Bronco's fenders and doors were easily removable, enhancing its off-road capabilities.

The 2024 Hyundai Kona's increased length improved rear-seat legroom to 38.2 inches and headroom to 38.3 inches with the sunroof. Cargo capacity increased to 25.5 cubic feet with rear seats up and 63.7 cubic feet with them folded. The Kona Limited featured a power hands-free liftgate for easy access. Inside, a handy shelf on the dash and a "guardrail" on the wireless charging pad enhanced storage. The Kona offered cloth seats on lower trims and leather/suede combinations on higher trims, with ventilated front seats and a heated steering wheel standard on the Limited trim.

Technology

2023 Ford Bronco

8/10

2024 Hyundai Kona

9/10

The 2023 Ford Bronco featured G.O.A.T. drive modes for off-road optimization, with manual options for seasoned off-roaders. Camera views and Trail Turn Assist enhanced off-road navigation. The Bronco's infotainment system included wireless Apple CarPlay and Android Auto, with an optional 12-inch display for ease of use.

The 2024 Hyundai Kona boasted a 12.3-inch infotainment touchscreen standard across the lineup, with wireless Apple CarPlay and Android Auto coming soon via OTA update. N-Line and Limited trims offered wireless charging and a Wi-Fi hotspot. Dual 12.3-inch screens were optional, and Hyundai's Bluelink connected services were standard.

Safety

2023 Ford Bronco

5/10

2024 Hyundai Kona

9/10

The 2023 Ford Bronco received partial NHTSA crash test results, with four stars for frontal crash protection and three stars for rollover protection. The IIHS awarded it "Good" in most tests. Standard safety features included forward collision warning, automatic emergency braking, and more, with additional features available in higher packages.

The 2024 Hyundai Kona offered advanced safety features across all trims, with standard Safe Exit Warning, blind-spot collision avoidance, and rear cross-traffic collision avoidance. Adaptive cruise control was standard on higher trims, and the Limited trim included Surround View Monitor and blind-spot view monitor. Hyundai's Highway Driving Assist impressed with smooth lane-keep assist.

Cost Effectiveness

2023 Ford Bronco

8/10

2024 Hyundai Kona

9/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Ford Bronco is 8.0 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more modern design, advanced technology, and comprehensive safety features.

Choose the 2024 Hyundai Kona if:

8.3of 10overall
  • You want a modern, electric vehicle-inspired design with advanced technology.
  • You need more interior space and cargo capacity for passengers and gear.
  • You appreciate comprehensive safety features standard across all trims.
176 results
See all

Choose the 2023 Ford Bronco if:

8of 10overall
  • You prioritize off-road capabilities and rugged styling.
  • You need a vehicle with easily removable fenders and doors for customization.
  • You value a quieter ride compared to similar off-road vehicles like the Jeep Wrangler.
370 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Ford Bronco is 8.0 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more modern design, advanced technology, and comprehensive safety features.

Choose the 2024 Hyundai Kona if:

Shop Now
8.3of 10overall
  • You want a modern, electric vehicle-inspired design with advanced technology.
  • You need more interior space and cargo capacity for passengers and gear.
  • You appreciate comprehensive safety features standard across all trims.
176 results

Choose the 2023 Ford Bronco if:

Shop Now
8of 10overall
  • You prioritize off-road capabilities and rugged styling.
  • You need a vehicle with easily removable fenders and doors for customization.
  • You value a quieter ride compared to similar off-road vehicles like the Jeep Wrangler.
370 results

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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