The 2023 Toyota Tacoma and 2023 Toyota 4Runner are two stalwarts in Toyota's lineup, each catering to a different set of preferences and needs. The Tacoma, known for its legendary reliability and versatile performance, has long been a favorite in the midsize truck segment. Meanwhile, the 4Runner, with its rugged charm and off-road prowess, has maintained its appeal even after 13 years since its last major redesign.
In this comprehensive comparison, we'll delve into the nuances of these two Toyota models, evaluating them in terms of look and feel, performance, and form and function, to help you make an informed choice between these two impressive vehicles.
2023 Toyota Tacoma vs 2023 Toyota 4Runner: Toyotas Compared

Look and Feel
CarGurus experts rate the 2023 Toyota Tacoma at 9 out of 10 in terms of look and feel. The Tacoma's compact size sets it apart from full-size pickups, making it more maneuverable for everyday use. Its bold, assertive stance, characterized by an upright grille and tall bed, conveys a sense of substance without being overwhelming. Toyota offers a wide range of trim levels and configurations, from the base SR to the off-road-focused TRD Pro, allowing buyers to tailor the Tacoma to their preferences. New additions like the SR5 SX and Chrome Package offer even more choices. The TRD Pro, equipped with off-road enhancements, not only looks great but also boasts impressive capabilities. Inside, the Tacoma provides various levels of comfort, from Spartan in the SR trim to upscale in the Limited trim, with leather upholstery and user-friendly controls.
CarGurus experts rate the 2023 Toyota 4Runner at an impressive 10 out of 10 for look and feel. The 4Runner embraces its classic SUV design with a rugged, truck-like appearance that harks back to traditional SUVs. Toyota has refreshed its trims and introduced the 40th Anniversary Special Edition, which includes unique design elements. The 4Runner's standout feature is its power-retractable rear window, allowing for a refreshing open-air experience. The interior is well-designed, with thoughtful storage options and comfortable seats. While not as luxurious as some competitors, it exudes a sense of quality and durability.
Performance
The Toyota Tacoma earned a score of 8 out of 10 for performance, while the 4Runner (which competes in a different segement altogether) managed a score of 5 out of 10.
The 2023 Tacoma offers two engine options. The base 2.7-liter four-cylinder engine provides 159 horsepower and 180 pound-feet of torque, while the more popular 3.5-liter V6 engine delivers 278 horsepower and 265 pound-feet of torque. The V6 is the preferred choice for its better performance. The Tacoma comes with rear-wheel drive (RWD) or four-wheel drive (4WD). While the V6 offers decent acceleration, it can feel a bit sluggish at times. The Tacoma's fuel economy varies depending on the engine and drivetrain, with the V6 4WD combination being less efficient. Off-road enthusiasts will appreciate the TRD Pro's capabilities.
The 2023 4Runner is powered by a 4.0-liter V6 engine generating 270 horsepower and 278 pound-feet of torque. It comes with a five-speed automatic transmission and has the option for rear-wheel drive or part-time 4WD. The 4Runner's towing capacity is a solid 5,000 pounds. While the 4Runner's acceleration is not its strongest suit, it excels in off-road situations. It offers various off-road technologies like Crawl Control and Multi-Terrain Select. The 4Runner's body-on-frame construction makes it more suitable for rugged adventures.
Form and Function
CarGurus experts rate the Toyota Tacoma at 7 out of 10 for form and function, while the 4Runner scored an impressive 9 out of 10.
The Tacoma offers a range of configurations, including access-cab and double-cab styles, long and short beds, and various trim levels. The access cab, though compact, is limited in rear-seat space, making the double cab a better choice for passengers. The interior features ample storage and cargo capacity, making it a practical choice for those who need to haul gear.
The 4Runner's standout feature is its versatile rear window, allowing for a unique open-air driving experience. The 4Runner also offers comfortable seating for both front and rear passengers, with available heated and ventilated seats. The cargo space behind the second-row seats is substantial, and the 4Runner's off-road capabilities are well-suited for adventurous outings.
Technology
With a technology rating of 6 out of 10 from CarGurus, the Tacoma may not lead the pack in the tech department, but it offers a user-friendly interface. The base SR trim boasts a 7-inch touchscreen, while higher trims feature an 8-inch screen. All models include Bluetooth, Apple CarPlay, Android Auto, and SiriusXM. While it gets the job done, the infotainment system might feel slightly outdated.
Earning a technology rating of 7 out of 10, the 4Runner offers a refreshing contrast to the trend of overly complex infotainment systems. It features analog gauges with a functional 8-inch touchscreen. The system includes Apple CarPlay, Android Auto, SiriusXM, and Amazon Alexa compatibility. The available upgrades like navigation, connected services, and a JBL sound system provide ample options for tech enthusiasts.
Safety
CarGurus gives the Tacoma a safety rating of 7 out of 10. It comes equipped with Toyota Safety Sense (TSS), which includes features like automatic emergency braking, adaptive cruise control, lane-departure alert, and automatic high beams. However, it lacks some advanced safety features found in other Toyota models.
Due in part to its age, the 4Runner scores 3 out of 10 in safety. It offers essential safety features, such as forward-collision warning, automatic emergency braking, adaptive cruise control, lane-departure warning, and blind-spot monitoring. While the tech is functional, its crash-test ratings are less impressive.
Cost Effectiveness
Both the 2023 Toyota Tacoma and the 2023 Toyota 4Runner performed well with CarGurus experts in the category of cost effectiveness. The Tacoma managed a score of 7 out of 10 while the 4Runner was awarded an 8 out of 10.
In a highly competitive midsize pickup market, the Tacoma starts at $27,750 before the destination fee. The top-tier TRD Pro trim can push the price north of $51,000. While it's not the cheapest option, its reputation for reliability and versatile trim lineup make it a worthwhile investment.
The 4Runner is more expensive in most trims than the Tacoma, but it offers more off-road capability than many SUVs in its class, and its pricing is competitive with those soft-roader options. It also includes complimentary scheduled maintenance for two years or 24,000 miles and various connected services. However, its thirst for fuel and outdated design could be potential drawbacks.
Verdict
According to CarGurus experts, the overall rating for the 2023 Toyota Tacoma is 7.3 out of 10, while the 2023 Toyota 4Runner scores 7 out of 10.
Choose the 2023 Toyota Tacoma if:
- You prioritize advanced safety features and a higher safety rating.
- Off-road capability and reliability are crucial for your needs.
- You prefer a midsize pickup truck with various trim options.
Search for a 2023 Toyota Tacoma on CarGurus
Choose the 2023 Toyota 4Runner if:
- You seek a cost-effective SUV with off-road prowess.
- You appreciate a simple, user-friendly infotainment system.
- Rugged looks and legendary reliability are must-haves for you.
Search for a 2023 Toyota 4Runner on CarGurus
In conclusion, both the 2023 Toyota Tacoma and 2023 Toyota 4Runner offer unique advantages, so your choice ultimately depends on your priorities and preferences.
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